Being in the Real Estate Industry is at times a bit like being a missionary on the mission field in China. Or perhaps, an ethical attorney in an industry known for lawyer shark jokes. I say this because there are a lot of times when Realtors get a bad rap, and then other times when I cringe while reading a marketing pieces a fellow industry veteran has sent out.
Let's just leave it at that!
On the upside, the industry does have a small group of professionals who hail from various business backgrounds, and like to do things right. One of the groups I've been honored to be nominated for recently is the prestigious luxury home sales division.
This prestigious Keller Williams designation is awarded by achieving sales success at the Luxury home level at the top 10% of the market. Bottom line: It will help me sell homes.
I believe in the Tiger Woods strategy of focusing on one core thing. I've always focused on luxury homes and in Tour 18, one Texas neighborhood I have been the #1 Real Estate Agent for 7 consecutive years. With the new designation, I'll be networked with luxury agents around the world.
It's backed by the institute for Luxury Home Marketing, (www.luxuryhomemarketing.com), and the institute founder Laurie Moore-Moore says, "The luxury home market is out-performing the real estate market nationally, so the timing of the Keller Williams Luzury Homes Program is absolutely perfect."
Through this exclusive program, I'll be able to take advantage of new branding and marketing materials, an even greater International web presence and agent-to-agent referral oppourtunities, as well as discounted pricing for advertising in targeted print publications including the Robb REport, DuPont Registry, Unique Homes, The Wall Street Journal, L.A. Times and The New York Times.
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